Le Creuset
Working in conjunction with Hunter PR and Chef Eduardo Garcia I successfully capture and delivered social and website content Le Creuset used to launch their new outdoor cookware line.
This set of reels provided a new challenge where the client had specific captions and emotions they wanted to convey.
I was tasked with matching a video to each concept.
Frame 1:
Caption from client: I’ve been cooking over a fire since I was a youngster and now as a Chef not only am I right at home, I also recognize the brilliant simplicity and alchemy involved.
Frame 2:
Caption from client: I really believe that cooking over a hot bed of coals stirs something inside all of us and anyone can get started cooking over a fire. Start with my blue corn hoe cakes recipe using the new Alpine Outdoor Collection by Le Creuset.
Frame 3:
Caption from client: Mushrooms griddled on a hot Alpine Outdoor Pizza Pan inherit their own evaporating juices, which condense into an intensely flavored bite. Paired with a toasted pumpkin seed crema and a quick, pickled, charred red onion on a tortilla speaks to my heritage of growing up foraging for mushrooms mixed with my Mexicano roots.
Frame 4:
Caption from client: Cooking has brought me around the world, and I’ve been able to feed so many folks from all walks of life. One thing I’ve learned is that care, attention to detail and time all wrapped up in a nutritious bite is an evergreen act of good living.
Frame 5:
Caption from client: Grilling a grapefruit adds a touch of smoke and a deeper note to the flavor of this campfire accented paloma.
Bonus:
After delivering the first 5 reels Le Creuset was so happy they decided they wanted another as a general recap of the event.